YU is a Chinese who studied in fashion design from Donghua University, She then worked as a fashion model, stylist, and fashion merchandiser in Shanghai. YU decided to move her life to Melbourne in 2008 for further studies. In 2011, she graduated with the bachelor of fashion & merchandising from RMIT. YU continues her passion in Melbourne after graduation. With Her acutely insightful fashion perception, good managerial skills, and organisational capabilities, YU built a reliable personal reputation in the industry.